INTRODUCING MUSICIANS’ DESK REFERENCE:
AN INTERACTIVE AND CUSTOMIZABLE EBOOK TO REVOLUTIONIZE ARTIST EMPOWERMENT IN THE MODERN MUSIC INDUSTRY
September 17, 2013: Acclaimed Cincinnati-based artist development and promotion outfit, The Counter Rhythm Group, is proud to introduce MUSICIANS’ DESK REFERENCE: an online platform designed to help artists progress through today’s music industry – from starting out and recording to promoting and touring, with an emphasis on strategies ranging from DIY to professional business and servicing.
MUSICIANS’ DESK REFERENCE was specifically developed by TCRG founder Brian Penick, an active touring musician.
Soon after The Counter Rhythm Group opened its doors, requests came flooding in from artists who were looking to expand their fanbase, make a living making music and/or hit the road, etc…. Without the workforce to help all in need, Brian developed a system that would offer guidelines and instructions to musicians on a larger scale while remaining customizable.
Why MUSICIANS’ DESK REFERENCE? The platform offers answers to the burning questions of WHEN, WHY– and most importantly, HOW– to progress. It’s not just a reference book doomed to collect dust on a bookshelf. It’s a call for standardization in an industry that increasingly adapts to the digital age.
Informed by more than 15 years of personal experience, the platform offers templates, timelines, instructional guides and more tailored to the modern artist’s needs, all based on current working models used by The Counter Rhythm Group. Evidence of success can be found in the book’s model band, PUBLIC, a Cincinnati-based pop/rock trio that is gaining notoriety in the indie world.
Look for the official national release of MUSICIANS’ DESK REFERENCE at the 2013 CMJ MUSIC MARATHON.
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Promotional Video: http://www.youtube.com/watch?v=6uC7Lu0E-Hg
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